The Influential Mechanism of Customer Psychological Empowerment on Customer Engagement Behavior in the Context of Online Purchase: A Mediated Moderation Model

被引：0
|
作者：
Liu Wei [1 ]
Wang Li-cai [1 ]
机构：
[1] Northwest Univ Xian, Sch Econ & Management, Xian 710127, Shaanxi, Peoples R China
来源：
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION | 2017年
关键词：
customer psychological empowerment; customer engagement behavior; customer satisfaction; desire for control;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In the context of online purchase and based on Theory of Psychological Empowerment, the paper investigates the influential mechanism of Customer Psychological Empowerment on Customer Engagement Behavior. After a data analysis of 368 samples, the results indicate that Customer Psychological Empowerment has significant positive impact on Customer Engagement Behavior, and this relationship is mediated by Customer Satisfaction. Also, Desire for Control moderates the mediation process above.
引用
收藏
页码：1369 / 1379
页数：11
相关论文
共 11 条
  • [1] [Anonymous], 2006, MONOGR SOC RES CHILD, V71, P88
  • [2] Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research
    Brodie, Roderick J.
    Hollebeek, Linda D.
    Juric, Biljana
    Ilic, Ana
    [J]. JOURNAL OF SERVICE RESEARCH, 2011, 14 (03) : 252 - 271
  • [3] Decision Difficulty in the Age of Consumer Empowerment
    Broniarczyk, Susan M.
    Griffin, Jill G.
    [J]. JOURNAL OF CONSUMER PSYCHOLOGY, 2014, 24 (04) : 608 - 625
  • [4] DESIRE FOR CONTROL, LOCUS OF CONTROL, AND PRONENESS TO DEPRESSION
    BURGER, JM
    [J]. JOURNAL OF PERSONALITY, 1984, 52 (01) : 71 - 89
  • [5] Exploring customer brand engagement: definition and themes
    Hollebeek, Linda
    [J]. JOURNAL OF STRATEGIC MARKETING, 2011, 19 (07) : 555 - 573
  • [6] Hunter G.L., 2008, J RES CONSUMERS, P1
  • [7] The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective
    Jaakkola, Elina
    Alexander, Matthew
    [J]. JOURNAL OF SERVICE RESEARCH, 2014, 17 (03) : 247 - 261
  • [8] Common method biases in behavioral research: A critical review of the literature and recommended remedies
    Podsakoff, PM
    MacKenzie, SB
    Lee, JY
    Podsakoff, NP
    [J]. JOURNAL OF APPLIED PSYCHOLOGY, 2003, 88 (05) : 879 - 903
  • [9] Addressing moderated mediation hypotheses: Theory, methods, and prescriptions
    Preacher, Kristopher J.
    Rucker, Derek D.
    Hayes, Andrew F.
    [J]. MULTIVARIATE BEHAVIORAL RESEARCH, 2007, 42 (01) : 185 - 227
  • [10] Customer Engagement Behavior: Theoretical Foundations and Research Directions
    van Doorn, Jenny
    Lemon, Katherine N.
    Mittal, Vikas
    Nass, Stephan
    Pick, Doreen
    Pirner, Peter
    Verhoef, Peter C.
    [J]. JOURNAL OF SERVICE RESEARCH, 2010, 13 (03) : 253 - 266
12