Tourist market segmentation with linear and non-linear techniques

被引:61
作者
Bloom, JZ [1 ]
机构
[1] Univ Stellenbosch, Dept Business Management, ZA-7602 Matieland, South Africa
关键词
segmentation; cluster analysis; neural networks; multiple linear regression static filter model; logistic regression;
D O I
10.1016/j.tourman.2003.07.004
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
The need for in-depth knowledge of tourist market segments and the need to overcome the limitations of using linear techniques to analyse non-linear relationships requires a re-assessment of generally used approaches such as cluster analysis and multiple linear regression. The objectives of the research are (1) to consider the use of self-organising (SOM) neural networks for segmenting tourist markets and (2) to analyse the predictive ability of backpropagation (BP) neural networks for classifying tourists from follow-up surveys by using the output provided by a SOM neural network. The findings of the SOM neural network modelling indicate three natural clusters. In addition, the predictive ability of the BP neural network model appears to be superior to that of MLR static filter and logistic regression models. The BP neural network model developed for this application appears suitable for deployment (i.e. classification of tourists from follow-up surveys). (C) 2003 Elsevier Ltd. All rights reserved.
引用
收藏
页码:723 / 733
页数:11
相关论文
共 31 条
[1]  
[Anonymous], 1988, SELF ORG ASS MEMORY
[2]  
Blum A., 1992, Neural networks in C++: an object-oriented framework for building connectionist systems
[3]  
CAUDILL M, 1992, AI EXPERT 0624
[4]  
*CREAT RES SYST, 2001, SURV SYST VERS 8 0
[5]  
*CRUS SYST, 1998, BAS MOD VERS 1 6
[6]  
Deboeck G. J., 1994, TRADING EDGE NEURAL
[7]  
Dibb S., 1991, International Journal of Retail and Distribution Management, V19, P4, DOI [DOI 10.1108/09590559110143800, 10.1108/09590559110143800]
[8]   Psychographic segmentation of park visitor markets: evidence for the utility of sensation seeking [J].
Galloway, G .
TOURISM MANAGEMENT, 2002, 23 (06) :581-596
[9]  
Goonatilake S., 1995, INTELLIGENT HYBRID S, P1
[10]   Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments [J].
Jang, SC ;
Morrison, AM ;
O'Leary, JT .
TOURISM MANAGEMENT, 2002, 23 (04) :367-378