Innovation is creating competitive advantage: a perspective to improve the organic textile products for business growth

被引：10

作者：

Muhammad, Abrar ^{[1
]}

Ali, Safeer Asif ^{[2
]}

Baig, Sajjad Ahmad ^{[3
]}

Mohsin, Bashir ^{[1
]}

Amjad, Fiza ^{[3
]}

Rizwan, Shabbir ^{[1
]}

机构：

[1] GC Univ Faisalabad, Lyallpur Business Sch, Faisalabad, Pakistan

[2] Huazhong Univ Sci & Technol, Sch Management, Wuhan, Hubei, Peoples R China

[3] Natl Text Univ, Dept Management Sci, Faisalabad, Pakistan

来源：

INDUSTRIA TEXTILA | 2019年 / 70卷 / 02期

关键词：

innovation; organic textiles; business development; global market; DEVELOPING-COUNTRIES; FIRM; PERFORMANCE; MANAGEMENT; LEADERSHIP; COMPLEXITY; STRATEGY;

D O I：

10.35530/IT.070.02.1644

中图分类号：

TB3 [工程材料学]; TS1 [纺织工业、染整工业];

学科分类号：

0805 ; 080502 ; 0821 ;

摘要：

This research study focused on the role of innovation for creating competitive advantage and organic textiles products improvement to develop the organic textiles business in global markets for Pakistan. In this study, innovation is used as a competitive strategy by Pakistani respondents to compete globally. The most critical success factors of organic textile identified in this research include quality, certification (GOTS or Organic Exchange), customer services, brand image, and some other success factors. The theoretical contribution of this study includes the discovery of the types of innovation which exist in organic textile and in which forms these innovations prevail in this industry

引用

页码：147 / 153

页数：7

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