Writing about science for general audiences

As the pursuit of new scientific knowledge is exploding with discoveries in every scientific field, there also needs to be a similar explosion in scientific and technical communicators' abilities to convey these new discoveries to the general public. Since the bulk of scientific information is contained in scholarly studies written in language for specialists, writing about science can be a daunting task for writers who are non-scientists. Using some techniques from journalism, the purpose of this presentation is to help writers learn how to decode important information from scientific studies and translate the information for general audiences.