The Research of Entrepreneurial Opportunity Enactment in the Entrepreneurial Process

Beginning with the Arrow's criticism of neoclassical economics' market view, this article maintains that the market is created by entrepreneurial opportunity enactment in the entrepreneurial process. Then, under the viewpoint of methodological individualism and epistemological subjectivism, the paper explores the two processes of opportunity enactment: opportunity cognition and opportunity implementation. Finally, the paper elaborates the entrepreneurial learning which is the only way to improve the capability of entrepreneurial opportunity enactment effectively.