Facebook;
Social network sites;
Relational affordances;
Broadcasting;
Tie strength;
Information processing;
Heuristic cues "likes;
Comments;
Post length;
Perceived usefulness of information;
Perceived likeability of information;
COMPUTER-MEDIATED COMMUNICATION;
SOCIAL MEDIA;
PREDICTIVE-VALIDITY;
WEAK TIES;
OVERLOAD;
NEWS;
NETWORKS;
SINGLE;
DYNAMICS;
DECISION;
D O I:
10.1016/j.im.2016.11.007
中图分类号:
TP [自动化技术、计算机技术];
学科分类号:
0812 ;
摘要:
Facebook is increasingly considered as a trusted medium for obtaining news, but the abundance of information on the platform often leads users to experience information overload. Consequently, users need to develop strategies to process information. A survey conducted through a Facebook application reveals that the tie strength of Facebook friends influences how users perceive information on Facebook. Specifically, they appear to rely on heuristic cues (e.g., Facebook "likes" and comments) to process information from weak ties, but these cues are not used when processing information from strong ties. These so-called relational affordances have significant implications for platform design and marketing. (C) 2016 Elsevier B.V. All rights reserved.