The theory and empirical research of value-added positioning based on relational value

被引:0
|
作者
Chen, Jingdong [1 ]
Gao, Xiaoqian [1 ]
机构
[1] Xian Univ Technol, Sch Adm, Xian, Peoples R China
关键词
relational value; added value; locating; level; fit;
D O I
10.1109/ICFN.2010.100
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
the mutual benefit position between business and its relation is to meet people's needs in the industrial age, while the coming of the commercial era resulted in the value-added location based on relational value into the purpose of people's pursuit. Value-added as a form of expression of investment in the relationship, based on the value-added, to the creation of added value while reducing the losses but also create a relational value, in order to provide some theoretical guidance to the investors for participating in the value investment. This paper listed companies of the Main Board as a research object, constructing structural equation model around the value-added positioning of the relational value to verify the degree of influence to enhance relational value of value-added location.
引用
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页码:201 / 205
页数:5
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