Research on Tourism Planning Education Model in Innovative Economy under the Background of Big Data

This article takes the tourism planning education model as the research object in the innovation economy, and focuses on the direct impact of different stages of tourism planning education model innovation, which is introducing IT capabilities as intermediate variables, analysing the impact of big data on IT capabilities of enterprises and IT capabilities on tourism. The impact of planning education model in economic innovation demonstrates the indirect impact of big data on tourism planning education model in economic innovation, thus it is also constructing tourism planning education model based on big data to analyse the conceptual model in economic innovation. This paper takes the tourism planning education model as the research object, analyses the research progress of domestic and foreign tourism planning. As well as previous research results, using the methods of theoretical analysis, induction, and epiphany, this paper proposes experience orientation, integration of tourism industry, integration of tourism and urbanization, "anti-planning" orientation, "five-in-one" orientation, and cultural creativity-oriented tourism planning innovation. The model discusses the theoretical basis, planning ideas, advantages and disadvantages, and suitable objects of each model. By big data for tourism planning education to gain competitive advantage through model innovation, the concept and connotation of experience tourism are proposed in economic innovation. The characteristics of tourism products are analysed accordingly, and the status and existing problems of tourism products are analysed. This discusses the corresponding countermeasures and solutions, and discusses how to innovate product design.