Does individualism promote gender equality?

We argue that individualism promotes gender equality. Individualist values of autonomy and self-determination transcend gender identities and serve to legitimize women's goals and choices. In contrast, collectivist values may subordinate women's personal goals to their social obligations, generating greater acceptance of gender inequality. Using individual level data from World Values Surveys, we find that individualism is significantly associated with support for gender equal attitudes regarding employment, income, education, and political leadership. Individualism is also associated with greater levels of female employment and educational attainment, and lower levels of fertility. These results are robust to controlling for income, education, religion, historical plough use, gendered language, and country-time fixed effects. Our within country analysis allows us to isolate the impact of individualism from other confounding effects. Using historical rainfall variation as an instrument for individualism, we find that the exogenous portion of individualism reduces support for patriarchal attitudes and fertility, and it increases female employment and educational attainment. These effects are economically large. We address concerns over instrumental validity by controlling for a variety of factors, including historical plough use, religious affiliation, religiosity, social trust, average rainfall levels, distance from the equator, coolwater conditions, agricultural suitability, historical political and economic development, and the presence of large animals. This paper contributes to a mounting body of evidence suggesting a key role for highly persistent cultural norms and values in determining gender inequality, the gender division of labor, and economic and social outcomes for women. (C) 2019 Elsevier Ltd. All rights reserved.