DEVELOPMENT OF HUMAN POTENTIAL IN CONDITIONS OF DIGITAL TRANSFORMATION AND E-LEARNING IN LINGUISTIC SPACE

In the prevailing era, there is a growing trend towards effective economic development, which determines the linguistic study of "human capital" as one of the factors for the state's economic growth. The importance of the study lies in the fact that in the period of post-industrial society, a unified point of view on the content of this concept has not been formed. This article is directed at disclosing the concepts of "human capital" and "human potential" and at considering such a category as investments in these phenomena. The leading research method in the article was the method of analysis and synthesis of knowledge about the linguistic study of human potential and its development. The materials presented in the article will allow narrowing the range of ideas about human potential and human capital, enabling developing methods for their assessment.