The Optimization of Ideological and Political Education in Colleges and Universities based on Media Environment

With the continuous development of information and communication technology, the media has become an indispensable part of college students' life and study. At the same time, the traditional ideological and political education model can't meet the needs of college students. The optimization of Ideological and political education in colleges and universities from the perspective of media environment was put forward in this paper. The optimization of Ideological and political education in colleges and universities from the perspective of media environment and the experimental analysis were expounded. Through the analysis of the data, it can be seen that the ideological and political education in colleges and universities under the media environment is more in line with the needs of students' equal right to speak and participate in education, which can stimulate students' initiative and interest in learning.