A Genre-based Analysis of Brief Tourist Information Texts

This present study gives a genre-based analysis of 30 BTI texts on websites of tourism destinations. The study first identifies the moves and steps of the corpus employing Swales' top-down move analysis model (1990) and then examines the linguistic forms to realize each move. Applying ideas from destination image, this study further explores how the image is discursively created and projected. The main findings yielded from the analysis demonstrate that Establishing credentials move as the obligatory move in BTI texts mainly builds the designative and evaluative images of tourism destinations, which induce the affective image.