PERSPECTIVE: Cross-Functional Integration in Spanish Firms

被引:12
|
作者
Parry, Mark E. [1 ,2 ]
Ferrin, Pilar Fernandez [3 ,4 ]
Gonzalez, Jose A. Varela [4 ]
Song, Michael [5 ,6 ]
机构
[1] Univ Missouri, Bloch Sch 321, Kansas City, MO 64110 USA
[2] Univ Virginia, Darden Sch, Charlottesville, VA 22903 USA
[3] Univ Basque Country, E-48080 Bilbao, Spain
[4] Univ Santiago de Compostela, Santiago De Compostela, Spain
[5] Univ Missouri, Inst Entrepreneurship & Innovat, Kansas City, MO 64110 USA
[6] Univ Twente, Inst Governance Studies, Enschede, Netherlands
关键词
RESEARCH-AND-DEVELOPMENT; D-MARKETING INTEGRATION; PRODUCT INNOVATION; COMMUNICATION; INTERFACE; CONSEQUENCES; COOPERATION; ANTECEDENTS; MECHANISMS; MODEL;
D O I
10.1111/j.1540-5885.2010.00738.x
中图分类号
F [经济];
学科分类号
02 ;
摘要
Published studies of new product development in Spain provide conflicting evidence regarding the role of cross-functional integration in new product success. One possible explanation for these results is the use of idiosyncratic scales for measuring the level of cross-functional integration. This study adopts the scale items used in a previous study and replicates that research process using data collected from managers of 134 Spanish companies involved in new product development. Findings confirm the appropriateness of these scales in a Spanish context and the importance of cross-functional integration to new product success in Spanish firms. No support is found for the hypothesis that participative management is positively correlated with the level of cross-functional integration. Cross-functional integration is found to be negatively related to goal incongruity and positively related to top- management support for integration.
引用
收藏
页码:606 / 615
页数:10
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