Strategization of CSR

被引：68

作者：

Sharp, Ziva ^{[1
]}

Zaidman, Nurit ^{[1
]}

机构：

[1] Ben Gurion Univ Negev, IL-84105 Beer Sheva, Israel

来源：

JOURNAL OF BUSINESS ETHICS | 2010年 / 93卷 / 01期

关键词：

Corporate Social Responsibility; strategy; strategization; volunteerism; CORPORATE SOCIAL-RESPONSIBILITY; STRATEGY; MANAGEMENT; PHILANTHROPY; PERSPECTIVE; PERFORMANCE; ETHICS;

D O I：

10.1007/s10551-009-0181-2

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We examine the process of strategization of Corporate Social Responsibility (CSR) within 12 Israeli firms using a longitudinal qualitative approach. We analyzed the process of CSR strategization under Jarzabkowski's framework. Our findings identify the differentiating characteristics of CSR strategization processes, including the requirement for informative communications rather than persuasive negotiations, and the absence of resistance within the organizational community. These unique aspects of CSR strategization may be attributed to the moral and value-centric nature of CSR activity.

引用

页码：51 / 71

页数：21

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