The Sales/Marketing Integration Gap: The Joint Impact of Environmental, Firm, and Functional Drivers on Realized Versus Desired Integration

被引：0

作者：

Sleep, Stefan ^{[1
]}

Lam, Son K. ^{[1
]}

Hulland, John ^{[1
]}

机构：

[1] Univ Georgia, Athens, GA 30602 USA

来源：

CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING? | 2016年

关键词：

D O I：

10.1007/978-3-319-26647-3_165

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：773 / 773

页数：1

共 8 条

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