Value Creation of E-commerce Platform Firms in Competitive Dynamics: From a Resource Orchestration Perspective

This study examines the rules of resource combination for e-commerce platform firms value creation in competitive dynamics. Based on the resource orchestration view and competitive dynamics theory, we suggest a configurational analytic framework that departs from the standard linear paradigm to examine how configurations of digital strategic action formed by digital resources creates value through the effect that competitors hard to respond to. In line with this approach, we use fuzzy-set qualitative comparative analysis (fsQCA) to news data from Chinese online tourism industry. Our findings suggest equifinal pathways to gain the effect that is hard to be responded and the specific boundary conditions of our propositions that determine what way digital technologies and partnership resources orchestrate in e-commerce platform firms' creating value. We discuss implications for theory and practice.