Restaurant information cues, Diners' expectations, and need for cognition: Experimental studies of online-to-offline mobile food ordering

被引：78

作者：

Xu, Xianying ^{[1
]}

Huang, Yinghua ^{[2
]}

机构：

[1] Shenyang Aerosp Univ, Coll Business & Econ, Shenyang 110136, Liaoning, Peoples R China

[2] San Jose State Univ, Dept Hospitality Tourism & Event Management, San Jose, CA 95192 USA

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2019年 / 51卷

基金：

中国国家自然科学基金;

关键词：

Message sidedness; Information load; Image cues; Expectation; Need for cognition; Online-to-offline (O2O) food delivery; WORD-OF-MOUTH; ELABORATION LIKELIHOOD MODEL; CONSUMER EXPECTATIONS; MODERATING ROLE; MEANS-END; ATTITUDE; PERSUASION; IMPACT; INVOLVEMENT; MOTIVATION;

D O I：

10.1016/j.jretconser.2019.06.010

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The online-to-offline (O2O) food delivery market is booming worldwide in recent years. Yet, what factors influence diners' O2O food ordering behaviors are still not well understood. Adopting the elaboration likelihood model, this study examined how restaurant-generated information cues in O2O mobile apps impacts diners' expectations. The results from three experimental studies found that restaurant-generated information cues in mobile apps (i.e., message sidedness, information load, and image cues) influenced diners' expectations differently depending on the levels of need for cognition. Findings of this study provide important implications for the restaurant industry to design marketing messages more effectively via O2O foodservice apps.

引用

页码：231 / 241

页数：11