Analysis Estimates of the Sharing of Promotional Demand Information Based on Supply Chain Management

被引：0
|
作者：
Lv, Shuqing [1 ]
机构：
[1] Harbin Univ Commerce, Sch Civil Engn & Refrigerat Engn, Harbin 150028, Peoples R China
来源：
EBM 2010: INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT, VOLS 1-8 | 2010年
关键词：
supply chain management; sharing value; model;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
First of all, order model of the retailer is established and analyzed in this paper; Secondly, according to the taking retailer's order process for the market demand of manufacturers, production model of the manufacturer in the case of sharing or not sharing of the promotional demand is compared respectively; finally, the total cost of manufacturers in both cases is computed and sharing value of promotional demand information is drove.
引用
收藏
页码：405 / 408
页数：4
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