Data Mining for Adivasi Vikas Vibhag Mobile App Usage Predictions and Recommendations

The main purpose of digital technology is to connect every strata of the society. The utilization of technology by means of 'mobile government' or 'm-government' can be used to bridge the gap between public needs and services that the government provides. One form of the 'm-government' is the usage of mobile application (mobile app) as a medium of communication. Tribals or Adivasis as they are referred in India are one of the less connected and cut off communities from mainstream. Due to many geographical and technical reasons, both sides - the adivasis and the administration - find it difficult to mingle with each other. At the same time taking every policy to their door step is financially and practically a daunting task as they live in far remote places and hence the communication gap. This paper is a study of the "Adivasi Vikas Vibhag" Mobile App which is one such step towards bridging the communication gap between tribal and administration on digital platform. The data collected through this app has tremendous potential for application of data science tools. Mobile data science is a fast emerging field that involves collecting the mobile phone data from various sources and building data-driven models using machine learning techniques, which in turn will help in making dynamic decisions intelligently in various day-to-day situations of the users. In this paper we discuss how mobile data science can be applied to data collected through Adivasi Vikas Vibhag Mobile App to make intelligent decisions and to enhance user experience.