HOW CSR PROGRAMS AFFECT EMPLOYEES' HAPPINESS. A LITERATURE SURVEY

The scientific literature emphasizes the vital role of the employees' happiness in the working environment, and a corporate job creates new challenges for management in terms of the employees' happiness and satisfaction. Motivating and monitoring employees' satisfaction has become an increasingly discussed topic among the human resource department, as well as at the company management level. Not dealing with these factors could lead to a decrease in the employee's happiness and productivity level. Methodologically, a qualitative research was undertaken, resorting to descriptive and exploratory literature review. In this paper I have analyzed the concepts of happiness and job satisfaction in the working environment in connection with the organizations' CSR initiative. The role of CSR on employees is becoming more present in the business world, one of the reasons being that successful companies should attract and retain the best work force. When employees feel that their organization is socially responsible, they experience a greater sense of identity with the business they work for. In fact, social responsibility can be more important than financial success in determining how much employees identify with their workplace. Companies who maintain a level of CSR keep a more loyal fan base, save money, and the bottom line is that every business may turn to this to see an increase in profits. While many CSR studies focus on its benefits for the environment, another major responsibility is to create a positive office culture for the internal office environment.