Predictably Irrational: The Hidden Forces That Shape Our Decisions

被引：0

|

作者：

Sutherland, Rory ^{[1
]}

机构：

[1] Ogilvy Grp UK, London, England

来源：

INTERNATIONAL JOURNAL OF ADVERTISING | 2009年 / 28卷 / 04期

关键词：

D O I：

10.2501/S0265048709200862

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：743 / 745

页数：3

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