External Integration Network and Competitive Advantage of China Creative Firms: Comicfans's Case Study

Integration strategy is an important strategic behavior of firms. The study took Guangzhou Comicfans as an example, which mainly focused on the analysis of the competitive behavior, network integration features and firm network performance, etc.. With information collected, we found that: Comicfans culture and other creative firms integrate external objects contained innovation agencies and resources, industry affiliates and social resources, including government departments, which formed from the content of cooperation, to teamwork, to co-products, to extend a series of integrated products cooperation. The contribution of the study was: (1) Supplemented with external integration creative firms had network characteristics; (2) External integration networks of creative firms had some evolutionary paths; (3) Firm integration behavior and competitive behavior need to be coordinated to create competitive advantage in the integration network of creative enterprises.