Impacts of positive and negative corporate social responsibility activities on company performance in the hospitality industry

被引:402
作者
Kang, Kyung Ho [1 ]
Lee, Seoki [1 ]
Huh, Chang [2 ]
机构
[1] Temple Univ, Sch Tourism & Hosp Management, Philadelphia, PA 19122 USA
[2] Niagara Univ, Coll Hosp & Tourism Management, Niagara Cty, NY 14109 USA
关键词
Corporate social responsibility; Hospitality industry; Financial performance; FINANCIAL PERFORMANCE; MARKET VALUE; DIAGNOSTICITY; INFORMATION; MANAGEMENT; ATTENTION; STRATEGY;
D O I
10.1016/j.ijhm.2009.05.006
中图分类号
F [经济];
学科分类号
02 ;
摘要
In spite of growing concern for corporate social responsibility (CSR) in various industries including the hospitality industry, the relationship between CSR activities and financial performance is a rarely examined subject in the hospitality context. Especially, research measuring the separate impacts of positive and negative CSR activities on companies' financial performances remains, as yet, unconsidered. Thus, this study examines different impacts of positive and negative CSR activities on financial performance of hotel, casino, restaurant and airline companies, theoretically based on positivity and negativity effects. Findings suggest mixed results across different industries and will contribute to companies' appropriate strategic decision-making for CSR activities by providing more precise information regarding the impacts of each directional CSR activity on financial performance. (C) 2009 Elsevier Ltd. All rights reserved.
引用
收藏
页码:72 / 82
页数:11
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