Project galore: Qualitative research and leveraging Scotland's brand equity

被引：0
|
作者：
Hamilton, H
机构：
来源：
JOURNAL OF ADVERTISING RESEARCH | 2000年 / 40卷 / 1-2期
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：107 / 111
页数：5
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