Alliance Portfolios: A Review and Research Agenda

The engagement of firms in multiple simultaneous strategic alliances with different partners has become a ubiquitous phenomenon in today's business landscape. This article offers a review of the extant alliance portfolio literature and organizes it around three key research areas: ( a) the emergence of alliance portfolios, (b) the configuration of alliance portfolios, and ( c) the management of alliance portfolios. The article also highlights existing gaps in the present understanding of alliance portfolios and outlines a research agenda by identifying key research questions and issues in the areas where further research is needed.