Sports mega-events in the perception of the local community: the case of Itaquera region in Sao Paulo at the 2014 FIFA World Cup Brazil

Hosting sporting mega-events involve considerable investment in and significant engagement with local communities. This paper contributes to the burgeoning literature about sporting mega event's socio-geographical impacts on tourism, employment, urban regeneration, and socio-economic and cultural benefits. Within the context of 2014 FIFA World Cup in Brazil, we assess, utilizing interview data from local communities, the impact of the construction of the 2014 World Cup's opening venue, 'Arena Corinthians' soccer stadium, in Itaquera, as well as other infrastructure developments more widely in the East Zone of Sao Paulo. The results point to the diversity of opinions among the resident community about the real legacies resulting from this sport mega-event.