The Importance of Logistical Factors in Online Shopping Behaviour

E-commerce is growing more rapidly and globally. The ever-growing online shoppers prefer the comfort of their private home due to many challenges in modern world retailing. The increasing trend of e-commerce and the necessity of logistics competencies in supporting the online shopping experience has become prevalent than before. The article explains the critical factors in logistics competencies over online shopping behaviour (OSB). In this study, there are five dimensions of logistics competencies which consist of order accuracy, order condition, timeliness; visibilities, as well as reverse logistics, have been adopted from previous studies. And the studies focused on millennial consumers (university students) were used as respondents. Using a survey design to address the research questions and the results indicated that the five dimensions of logistics competencies are considered significant to the changes in online shopping behaviour.