Market simulation using Bayesian procedures in conjoint analysis

被引：0
|
作者：
Baier, D [1 ]
Polasek, W [1 ]
机构：
[1] Brandenburg Univ Technol, Inst Business Adm & Econ, D-03042 Cottbus, Germany
来源：
EXPLORATORY DATA ANALYSIS IN EMPIRICAL RESEARCH, PROCEEDINGS | 2003年
关键词：
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
New procedures for predicting market shares of competing products in assumed possible market scenarios are proposed: We use Gibbs sampling in a first phase to obtain the posterior distribution of preference model parameters w.r.t. product choice-relevant attributes and levels. Then, in a second phase, this distribution is used for market simulation. We discuss advantages of the new procedures in an empirical comparison with traditional ones.
引用
收藏
页码：413 / 421
页数：9
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