This study used visible/near-infrared hyperspectral imaging (HSI) technology combined with chemometric methods to assess the freshness of pearl gentian grouper. The partial least square discrimination analysis (PLS-DA) and competitive adaptive reweighted sampling-PLS-DA (CARS-PLS-DA) models were used to classify fresh, refrigerated, and frozen-thawed fish. The PLS-DA model achieved better classification of fresh, refrigerated, and frozen-thawed fish with the accuracy of 100%, 96.43%, and 96.43%, respectively. Further, the PLS regression (PLSR) and CARS-PLS regression (CARS-PLSR) models were used to predict the storage time of fish under different storage conditions, and the prediction accuracy was assessed using the prediction correlation coefficients (R-p(2)), root mean squared error of prediction (RMSEP), and residual predictive deviation (RPD). For the prediction of storage time, the CARS-PLS model presented the better result of room temperature (R-p(2) = 0.948, RMSEP = 0.255, RPD = 4.380) and refrigeration (R-p(2) = 0.9319, RMSEP = 1.188, RPD = 3.857), while the better prediction of freeze was by obtained by the PLSR model (R-p(2) = 0.9250, RMSEP = 2.910, RPD = 3.469). Finally, the visualization of storage time based on the PLSR model under different storage conditions were realized. This study confirmed the potential of HSI as a rapid and non-invasive technique to identify fish freshness.