INNOVATIONS IN REGIONAL JOURNALISM ( ON THE EXAMPLE OF MASS MEDIA OF THE REPUBLIC OF TATARSTAN)

The article refers to the "new media" of the regional level - the Republic of Tatarstan. A characteristic of "new media" is given and an analysis is made of the effective use of three of their types - video blogs, blogs and online conferences. In the article the specifics of Internet publications are researched on the material of the leading regional mass media of the Republic of Tatarstan: Inde, Real Time, ProKazan. ru, Business Online, their characteristics are given, comparative analysis is carried out, attention is paid and evaluated the nature of innovations being introduced into the activities of publications. System characteristics of regional mass media on the Internet are a system that can be classified on the basis of: ownership (public and private media), information policy (pro-state and opposition). They also have differentiation, depending on the direction, the problems to be reflected. The trend of modernity is the emergence of a large number of information publications, prevailing over analytical publications, over expert opinions. Most publications on the Internet create commercial structures interested in advertising revenue, as well as in managing the information environment at the level of a specific region of the Russian Federation. In this material materials of the Republic of Tatarstan are investigated.