Interconnection between technology and Open Innovation in Creative, Digital and Information Technology businesses

Purpose - The purpose of this paper is provide a systematic literature review on Creative, Digital and Information Technology (CDIT) businesses along with a conceptual framework in a context of innovations, business models and technologies in order to identify interplay with open innovation and provide future research gaps. Thus, in this study we want to combine both the concept of open innovation and CDIT in order to identify new forms of knowledge, innovations and business models within creative ecosystems as CDIT itself encompasses of both technology and innovation activities which makes it a good case for research. Design/methodology/approach - We propose an approach that consists of the systematic literature review. In order to meet the objectives of this study we apply a three step framework as suggested by Tranfield et al. (2003). The data for this study is primarily extracted from Web of Science. Thirty three studies relevant to our research objectives were selected for a final analysis. The results are presented through descriptive and context findings. Based on the results obtained we firstly, discuss findings and make suggestion for future research and secondly, propose a conceptual framework in the context of this study. Originality/value - This methodology puts in evidence that even though creative industries is an emerging research area it attracts researchers from various fields. It also showcases that creative industries create a good research domain to research nature of innovations, new business models and adoption practices of digital technologies in different regions. Finally, this study showcases how to expand and combine previous research of open innovation on creative industries. Practical implications - The outcomes of the application pose value for both academia and practitioners. As for academia, we believe that research gaps identified will contribute to improving current state of literature on creative industries and expanding it to open innovation paradigm. As for practitioners, the literature review has demonstrated that creative industries are seen as an important contributor to economic growth and innovation capability, however mechanisms that facilitate these activities need to be explored more in various contexts. Finally, discussions made through this paper will be also useful for regional development of creative industries.