Marketing and innovation in the Drucker Management System

被引：29

作者：

Maciariello, Joseph ^{[1
]}

机构：

[1] Claremont Grad Univ, Peter F Drucker & Masatoshi Ito Grad Sch Manageme, Claremont, CA 91711 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2009年 / 37卷 / 01期

关键词：

Purpose of a business; Key functions of a business enterprise; Implementing key tasks; Systems approach; Social responsibility; Knowledge work; Knowledge workers; Management system;

D O I：

10.1007/s11747-008-0098-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Peter F. Drucker is well known for stating that there is only one valid purpose of a business: to create a customer. And that there are only two basic business functions: marketing and innovation. The body of material on management that he produced contains frequent references to this purpose and these functions, but Drucker never distilled the specific tasks within his management approach that result in implementing this purpose and these functions. This paper distills the executive practices and tasks that are necessary to implement this purpose and these functions and it does so using a systems framework.

引用

页码：35 / 43

页数：9