Marketing Thinking and Doing

被引：18

|

作者：

Deighton, John A. ^{[1
,2
]}

Mela, Carl F. ^{[2
,3
]}

Moorman, Christine ^{[4
]}

机构：

[1] Harvard Univ, Harvard Business Sch, Business Adm Emeritus, Cambridge, MA 02138 USA

[2] Mkt Sci Inst, Cambridge, MA 02138 USA

[3] Duke Univ, Fuqua Sch Business, Mkt, Durham, NC 27706 USA

[4] Duke Univ, Fuqua Sch Business, Business Adm, Durham, NC 27706 USA

来源：

JOURNAL OF MARKETING | 2021年 / 85卷 / 01期

关键词：

D O I：

10.1177/0022242920977093

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：1 / 6

页数：6

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