The moderating role of gift recipients' attachment orientations on givers' gift-giving perceptions

Romantic gift-giving perceptions in dyadic relationships are examined in this research as informed by attachment theory. In two studies, we investigate the moderating role of the recipient's attachment orientation on the giver's gift-giving perceptions and the mechanism through which the interaction between the giver's and recipient's attachment orientations influence gift-giving perceptions. We show that the recipient's attachment orientation could accentuate or attenuate the impact of the giver's attachment orientation on gift-giving perceptions and that this effect is carried through the giver's satisfaction with the relationship. We provide implications for future research and practitioners. Copyright (C) 2014 John Wiley & Sons, Ltd.