Comparatively Analysis on the Differences of Tourists' Perceptions on the Image of Tourist Destination before and after the Travel-The International Tourism Island in Hainan is Taken for Example

In this paper, by taking the international tourism island in Hainan as an example, the differences of tourists' perceptions on the image of tourist destination before and after the travel were empirically studied. In this research, the differences of tourists' perceptions on the image of tourist destinations before and after the travel were comparatively studied from the image formation process of tourist destination and by closely linking tourists' expectation and imagination before the travel with the satisfaction and final impression after the travel. The ultimate purpose of this research is to find problems in the positioning design and marketing of tourist destination's image and then provide scientific basis and guidance for its long-term development.