Price discount and brand information effects on perceptions of quality and value

被引：0

作者：

Bearden, WO ^{[1
]}

Carlson, JP ^{[1
]}

Colton, D ^{[1
]}

Weathers, D ^{[1
]}

机构：

[1] Univ S Carolina, Darla Moore Sch Business, Columbia, SC 29208 USA

来源：

2000 AMA EDUCATORS' PROCEEDINGS - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING | 2000年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The present research extends previous research regarding the effects of reference prices by considering the combined effects of price discount information and brand familiarity on perceptions of quality, transaction value, and acquisition value. The results provide support for the importance of brand information in pricing research.

引用

页码：111 / 116

页数：6

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