Big data in the new media environment

被引：8
|
作者：
O'Donnell, Matthew Brook [1 ]
Falk, Emily B. [1 ,2 ]
Konrath, Sara [2 ]
机构：
[1] Univ Penn, Annenberg Sch Commun, Philadelphia, PA 19104 USA
[2] Univ Michigan, Inst Social Res, Ann Arbor, MI 48104 USA
来源：
BEHAVIORAL AND BRAIN SCIENCES | 2014年 / 37卷 / 01期
关键词：
D O I：
10.1017/S0140525X13001672
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
Bentley et al. argue for the social scientific contextualization of "big data" by proposing a four-quadrant model. We suggest extensions of the east-west (i.e., socially motivated versus independently motivated) decision-making dimension in light of findings from social psychology and neuroscience. We outline a method that leverages linguistic tools to connect insights across fields that address the individuals underlying bigdata media streams.
引用
收藏
页码：94 / 95
页数：2
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