A Short-cut to Marketing the Library

被引：0

|

作者：

Calvert, Philip ^{[1
]}

机构：

[1] Victoria Univ Wellington, Wellington, New Zealand

来源：

ELECTRONIC LIBRARY | 2009年 / 27卷 / 02期

关键词：

Libraries; Marketing services; Marketing theory; Branding;

D O I：

10.1108/02640470910947737

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

引用

收藏

页码：356 / 356

页数：1

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