The Use of Social Media in Arab Countries: A Case of Saudi Arabia

Social media or what is called social websites has become a crucial method for communication development and a key driver in the way individuals and organisations across the globe create a collaborative environment. Despite the fact that social media are broadly used among individuals, it is not well understood how cultural issues and individuals motivations influence their social and professional use. This paper aims to explore and examine the use of social media among individuals in Saudi Arabia using a quantitative approach to investigate and understand the effect of cultural restrictions on individual's motivation, users' attitude, intention behaviour and their actual use. Based on the study findings, individuals' attitude and behaviour towards the use of social media are discussed followed by suggestions for future work.