Effectively incorporating instructional media into web-based information literacy

Purpose-The paper seeks to explore and discuss in detail the application of instructional media features in developing web-based library instruction in order to strengthen students' online learning experience. Design/methodology/approach - The paper surveys research findings on instructional media features that can be incorporated into library instruction in the web environment. The effective use of media elements such as text, color, graphics, navigation systems, audio, video, as well as the implementation of interaction and feedback, are analyzed. Exemplary illustrations supplement the discussions of guidelines for the design of successful online library tutorials. Findings - Academic libraries are taking advantage of technological innovations to extend instructional opportunities and enrich traditional classroom-based bibliographic instruction. Web-based library instruction requires more than duplicating print instructional materials on the web. Good online information tutorials should effectively incorporate multiple instructional media into the web presence to convey the instruction in multi-stimulating ways. Practical implications - The findings of the paper will be helpful to librarians who plan to design and develop web-based instruction or online tutorials for the greater engagement of students. Originality/value - The paper provides practical help to librarians in obtaining an understanding of various instructional media capabilities for creating effective online instructional materials.