A research on CSR and Harmonious Development of the Chinese Ecotourism Industry

With the rapid growth of global economy and the improvement of living standards, the Chinese tourism industry develops rapidly. However, the associated environmental and social problems call for harmonious development of the tourism industry. Thus, it makes sense to conduct researches on how to make tourism enterprises fulfill their social responsibilities, which play important parts to facilitate harmonious development. In this paper, the author discusses the concept of ecotourism, the content of social responsibility of tourism enterprises, and the relationship between social responsibility of tourism enterprises and the harmonious development of society.