Antecedents and consequences of marketing managers' conflict-handling behaviors

被引：170
作者：
Song, XM [1 ]
Xie, JH
Dyer, B
机构：
[1] Michigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
[2] Univ Florida, Dept Mkt, Warrington Coll Business Adm, Gainesville, FL 32611 USA
[3] Ohio Univ, Coll Business, Dept Mkt, Athens, OH 45701 USA
来源：
JOURNAL OF MARKETING | 2000年 / 64卷 / 01期
关键词：
D O I：
10.1509/jmkg.64.1.50.17989
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In this study, the authors develop and test a cross-cultural conceptual model of the organizational-based antecedents and consequences of marketing managers' conflict-handling behaviors during the new product development process. The hypotheses were tested using data collected from 968 companies in Japan, China (Hong Kong), the United States, and the United Kingdom. The results provide some interesting insights regarding the varying role of conflict management among diverse cultures.
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页码：50 / 66
页数：17
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