THE PURPOSE AND THE PARTICULARITIES OF HEALTH-CARE SERVICES MARKETING

被引：0
|
作者：
Alexandru, Gheorghe [1 ]
机构：
[1] Petr & Gas Univ Ploiesti, Ploiesti, Romania
来源：
METALURGIA INTERNATIONAL | 2009年 / 14卷 / 08期
关键词：
health-care marketing; evaluation indicatord; year of life; medical care; morbidity; financial constraints;
D O I：
暂无
中图分类号：
TF [冶金工业];
学科分类号：
0806 ;
摘要：
The present paper aim is the approach of legale aspects and health-care marketing delineation related to other marketing specialization. The main objective of health-care services marketing concerns the services evaluation in a competitive market and the assurance of an adequate mixconcerning costs and health-care activity efficiency. The particularities of health-core services marketing deals priority the necessity of demand and offer regulation for limited financial resources.
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页码：128 / 131
页数：4
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