Exploring the implications of m-commerce for markets and marketing

被引:307
作者
Balasubramanian, S [1 ]
Peterson, RA
Jarvenpaa, SL
机构
[1] Univ N Carolina, Chapel Hill, NC 27514 USA
[2] Univ Texas, Austin, TX 78712 USA
关键词
D O I
10.1177/009207002236910
中图分类号
F [经济];
学科分类号
02 ;
摘要
Business pundits have enthusiastically prognosticated about a seamless, mobile world where commerce occurs on an anywhere, anytime basis. This type of commerce has been referred to as mobile commerce or more simply, m-commerce. However, there have been relatively few attempts to systematically explore the opportunities and challenges posed by m-commerce. This article investigates the implications of m-commerce for markets and marketing by means of a formal conceptualization of m-commerce, a space-time matrix that delineates the impact of mobile technologies, and a taxonomy of m-commerce applications.
引用
收藏
页码:348 / 361
页数:14
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