In search of profit: housing association investment in private rental housing

The traditional mission of housing associations in England is to provide non-profit housing let at sub-market rents to low-income and disadvantaged households. And yet in recent years, large property developer housing associations' have begun to invest in for-profit private rental homes let at market rents. Despite long waiting lists for their accommodation, these housing associations are mainly letting their for-profit rental homes to middle-income tenants rather than their traditional low-income clientele. Drawing on a historical institutional' conceptual framework, and combining structural and agency' explanations, this paper explores the reasons for this new trend. It argues that investment by large developer housing associations in for-profit and more upmarket rental homes will become increasingly important relative to their non-profit social housing. Over time, this partial recalibration' of their landlord role is likely to gradually transform the institutional rules, everyday practices and norms that shape their behaviour.