Aesthetics as a Premise to Ethics and Morality

At present, the design process of any product in great part consists of aesthetics. Aesthetics becomes one of the main things determining the success of the product in the market. The combination of aesthetics and marketing techniques becomes a powerful force which increases unsustainable environment by increasing consumerism and thus the wasting of earth's resources. Aesthetics is used for unethical and immoral purposes. Educating the public about sustainable environment, consumer society should be the most important thing. The focus must be put on a product being truly beautiful not just superficially attractive.