The effects of formed strategic marketing planning on the industrial firm's configuration, structure, exchange patterns, and performance

被引：24
|
作者：
Claycomb, C
Germain, R
Dröge, C
机构：
[1] Wichita State Univ, Dept Mkt & Entrepreneurship, W Frank Barton Sch Business, Wichita, KS 67260 USA
[2] Oklahoma State Univ, Dept Mkt, Stillwater, OK 74078 USA
来源：
INDUSTRIAL MARKETING MANAGEMENT | 2000年 / 29卷 / 03期
关键词：
D O I：
10.1016/S0019-8501(98)00055-8
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The Effects of industrial firms' formal strategic marketing planning processes on organizational configuration and structure, exchange patterns, and performance are studied in the research. The results show that the greater the extent to which the firm develops a formal, written strategic marketing plan mid mission, the greater the use of integrative committees and mechanisms, specialization, decentralized decision making in some areas, and formal performance measurement (both internal mid benchmarking). Strategic marketing formalization also associates with improved market and Financial performance. These findings hold when controlling for a range of contextual variables including firm size, industry growth rare, and uncertainty in demand. (C) 2000 Elsevier Science Inc. All rights reserved.
引用
收藏
页码：219 / 234
页数：16
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