An Investigation of Usability of Push Notifications on Mobile Devices for Novice and Expert Users

Mobile devices in developing countries come in various platforms that require applications to be developed in various languages. Some examples of the platforms are iOS (Apple iPhone), Android and Symbian. Developers have tried to resolve the issue by introducing responsive web programming languages that can be supported by mobile devices. However, such languages do not have access to native platform resources such as push notifications. Push notifications is a critical feature for distribution of information. To fill that gap and better understand the usage behavior of novice and expert users, this studies draws upon cognitive fit theory to identify the importance of push notifications. We validated the effects of push notifications on usability on novice and expert users empirically. The findings provide significant theoretical and practical implications for the presence of push notifications.