The Impact Research of Self-Service Technology on Customer Perceived Value and Cultural Influence

被引：0
|
作者：
Weng, Zhigang [1 ]
Liu, Danping [1 ]
Xu, Xiaozhou [1 ]
机构：
[1] Southwestern Univ Finance & Econ, Sch Business Adm, Weng Jiang 611130, Peoples R China
来源：
2014 INTERNATIONAL CONFERENCE ON ECONOMICS AND MANAGEMENT | 2014年
关键词：
Self-service Technology; Perceived Value; Experiential Value; Functional Value;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Based on the Technology Acceptance Model (TAM), this thesis built the self-service technology-perceived value-application-culture model to analyze the impact of the self-service technology's safety, usability and usefulness on customer perceived value's experiential and functional value, on how does the customer perceived value influence their using of self-service and on the long-term impact of customer's frequent use of self-service technology to their power distance, uncertainty avoidance and masculinity/femininity cultural dimension. This thesis use SPSS16.0 for data processing and analysis, the conclusion was of positive significance for marketing management and social.
引用
收藏
页码：349 / 356
页数：8
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