TRADE-OFF BETWEEN CORPORATE POLITICAL ACTIVITIES AND CUSTOMER ORIENTATION

被引：0

作者：

Siedentopp, Jan ^{[1
]}

机构：

[1] Free Univ Berlin, Sch Business & Econ, D-14195 Berlin, Germany

来源：

PROCEEDINGS OF THE NINETEENTH ANNUAL MEETING OF THE INTERNATIONAL ASSOCIATION FOR BUSINESS AND SOCIETY | 2008年 / 19卷

关键词：

corporate political activity; customer orientation; political resources; path-dependence;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper addresses the relationship between corporate political activities (CPA) and a firm's customer orientation (CO) from a strategy perspective. Focussing on the potential negative implications of CPA, the paper argues that CPA over time may result in path-dependency for the focal strategic system and lead to a low level of customer orientation and strategic rigidity to readdress an appropriate level of CO.

引用

页码：432 / 439

页数：8

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